Week 5′s “I love Homework~~”
May 21, 2009
This weeks homework is an analysis of http://www.thisfashion.com.sg
So here goes……
Q1) How do you find this site? (in 3 words)
My answer in 3 words, Kind of plain
But is it ok to add a picture? Cause I think the caption on this picture could very well account for what everyone would truely think about the site but not say it out loud….
Q2) Who do you think the site is created for?
In my personal opinion, I think the site was created for everyone both male and female and the reason to that is because the site does not have a catalog of it’s clothes for sale, so if it’s a persons’ first time looking at this site, they wouldn’t know that the shop caters to women fashion.
Also not only is it created for female shoppers(whom already know about the stall) but also for those who wish to get gift vouchers and the sort for family and friends, first time customers to the clothesline who need information on the type of clothes sold and where their outlets are, those who want more information on exchange policies of merchandise and those who wish to view and find out more info on membership etc. online rather than approach the staff at the outlets.
Q3)What are the good attributes of the site (in terms of usability, aesthetic issues, etc.)?
- Clear cut navigation – All the tabs are named according to the information that’s to be shown when clicked)
- Neat – Everything’s aligned properly, the welcome page information and picture are placed neatly in the form of a table
- Good choice of font – Easy to read and no matter how small they go, it is still legible.
- Quick page load time
Q4)What are the bad attributes of the site?
- Too simple a layout – The layout looks too simple and gives users the feeling that the products sold are of very low quality or value.
- Bad choice of colour – The background’s colour is too bright and it’s really painful to the eye when looked at. Furthermore since it’s the background colour it sticks throughout the whole layout hence it’s really a pain to read continously without having to look away due to the glare. Also all the pages have the “This Fashion” title in dark grey but there’s a sudden change of colour to a bright pink in the <outlets> page. The colour for the navigation links and the subtitles are also too faint and almost not legitimate against the very bright background.
- Little graphics – Lack of suitable graphics to flaunt the merchandise.
- Missing catalog – Don’t know if this counts but for such a site which sells clothes, lingerie and even perfumes, a catolog of it’s products would be really useful and a great boost to service as it will serve as a guide to customers on what’s available and allow them to make pre-dicisions before heading down to the outlet.
I’m guessing there’s no catalog cause they think that this way, customers would be forced to head down to their outlets to view the available merchandise but this just really shows bad service or laziness in putting one up. - Missing information – Another point that I’m not so sure counts but the current website has this line on the home page saying “Have you redeemed your Bonus Points?” and they colour coded the Bonus Points which usually gives the idea there’s a link to it to explain the supposed benefit, but apparently it’s just there without any extra information and everything about it is not even mentioned in any of the pages on the site.
In conclusion, this site’s plus points is its neatness and usability (as in the easy to use and understand navigational bar). However it’s just too plain, with the lack of pictures of their products, first time customers who depend on such clues to make final decisions will give up on this stall straight away, the site’s simplicity and plainess reflects upon the veryy products they sell and if the web were to have some site which critics and picks the worst websites on the web, this site could very well end up in the list.
Ok that’s the end of the analysis, hope the points I gave are allowed especially on the bad attributes part.
